Telfar | Show Me Your Bushwick

Come up with a social first, attention grabbing idea that makes Telfar the most talked about brand at next year’s New York Fashion Week that embodies Telfar’s purpose,  “not for you, for everyone.”

The Bushwick girlies and guys, are a group of New York Gen Z Millennials known for their sustainability community, DIY culture, trendy vintage fashion, and artistic expression. Love them or hate them, they bring a vibrant, gender fluid style and dynamic shift to the ever evolving melting pot of the Bushwick neighborhood.

Presenting “Show me your Bushwick,” a fit check campaign highlighting the popular Telfar shopping bag coined the ‘Bushwick Birkin’ bag and the Bushwick girlies and guys who set the trends in Brooklyn during New York Fashion Week.