Liquid Death | Sudden Death Games

Liquid Death is known for their creative and sometimes bizarre ads and publicity stunts. We were tasked to create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance. The idea must be bold enough to create news headlines for the brand.

With the Olympics returning to Paris, the IOC had a plan to reduce their carbon footprint by 50%. Liquid Death wanted to help the IOC achieve that goal with an anti-plastic initiative and their own games campaign, showcasing an alternative use for the space when the Olympics is over; The Sudden Death Games.